Visit Britain

May 4, 2015 in Past Sponsor


Toronto Travel Massive was proud to partner with Visit Britain for their #LoveGreatBritain and Countryside campaign. The aim of the event was also:

  • To help position Great Britain as a destination for Culinary, Adventure, Countryside travel as well as new experiences beyond London.
  • To help Visit Britain connect and build relationships with Canadian influencers in the travel industry including travel bloggers for their latest campaign.


About 740,000 Canadians travel to Britain each year so it was only fitting that Toronto Travel Massive and Visit Britain collaborate with a socially engaged industry event. English-inspired appetizers plus tips and ideas about what to do and see in Britain created buzz from influencers both online and offline.

Visit Britain

Social Reach / Outcome:

In addition to generating social chatter during the event, Travel Massive also helped generate engagement about Visit Britain pre-event via a Tweet-to-Win contest. The contest opened 3 weeks prior to the event and helped drive more than 488K+ impressions to over 413K+ accounts on Twitter alone before the hosted event. One lucky winner won an all-expense-paid one-week trip to explore Great Britain.

Tweet Reach



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To see a list of the other Travel Massive meet-ups around the globe, check out the global Travel Massive website.