Roam Mobility

June 28, 2015 in Past Sponsor


Toronto Travel Massive partnered with Roam Mobility, Canada’s #1 USA roaming alternative, for their #RoamFree campaign. The aim of the event was to:

  • Put their product into the hands of Canadian influencers
  • Generate social engagement with @RoamMobility and #RoamFree.
  • Target Canadian influencers travelling to the US for the long weekend or extended holiday.
  • Connect Roam Mobility with Canadian content creators for partnership opportunities

Canadian travellers made more than 800,000 overnight trips to the US in just the last quarter alone so it’s only fitting that the telecom company aimed to reach this growing market through content creators and their Canadian audiences.


Roam Mobility offered attendees each one (1) SIM card to use on their next trip to USA or Mexico (value $20) plus seven (7) days of unlimited talk, text, and data pre-loaded on their new SIM card. Attendees were asked to share on Twitter “Where in the US they would like to #RoamFree?”. Attendees snapped and shared photos, engaging with @RoamMobility and #RoamFree.

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Social Reach / Outcome:

The event helped generate 220K+ impressions to more than 128K accounts on Twitter.




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